Everything else costs something, and even though we are not the most expensive shooter in town, and so we are not certainly not the cheapest. Cheap photography and lower barriers to entry are two realities of the Internet age. Today’s photographers tend to work much faster and are much more efficient than in the days of film. In the era of film photography, day rates may have made sense.
The day rate is the old way of doing business. Per-image pricing fits well with the new media photographer model. The value of many types of photography is a commodity. Placing the value on each image rather than on the photographer’s time helps stabilize pricing and allows the new media photographer to make a living in the new media world.